Pretty Frank Paste Jar, Sensitive Unscented (Formerly Primal Pit)
Primal Pit

Pretty Frank Paste Jar, Sensitive Unscented (Formerly Primal Pit)

Regular price $ 8.95 $ 0.00 Unit price per

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Happy Pits Formula has been upgraded!!!  BAKING SODA FREE AS ALWAYS!

Five years ago, we made one of, if not the first, Magnesium Hydroxide deodorant jar on the market — and people loved it! We did not think we could improve something so perfect and effective, but we did! Sometimes good things are worth the wait and we think you will love it even better than the original formula.

By adding more of that good for you Magnesium mineral to give you more odor fighting power, we have improved the feel, texture and look of our long awaited reformulation of Happy Pits!  

We specialize in creating natural deodorants that Actually Work!!! With this deodorant, we’ve taken things to a whole new level.

  • Neutralize body odor with magnesium hydroxide — no baking soda or aluminum
  • Effective and long-lasting pit protection
  • Arrowroot powder absorbs wetness
  • Handcrafted real food, Non-GMO, non-toxic, organic, and safe ingredients

Some people find that, at the end of the day, baking soda is not the right answer for their skin type and deodorant needs. Because everyone’s body chemistry is different, we have upgraded and reformulated a Baking Soda Free sensitive jar that is just as powerful and pure as our regular Pit Paste! No pit should be left stinky — including the most sensitive ones.

Our Natural Sensitive Deodorant Jar is made with the active ingredient Magnesium Hydroxide, combined with our special blend of soothing and moisturizing oils and powders. This jar is minimal in ingredients (all of which you can actually pronounce!) and yet has all the power of our regular baking soda based deodorants; perfect for sensitive skin.

When it comes to the battle of stinky pits and sensitive skin, we got you!!



That is the smell of fresh odor free pits! Our sensitive products are only available in unscented and leave you smelling fresh and clean, ensuring your sensitive pits are free from any potential reactions.


This is deodorant made simple. All of our ingredients are packed with the powerful goodness that help keep your pits happy, healthy, and stink-free. We never manufacture products with harsh chemicals or aluminum. Simple, safe, and with an ingredient list you can actually pronounce.

Our Sensitive Unscented Primal Pit Paste Jar only contains 6 ingredients:

Magnesium Hydroxide, Organic Arrowroot (Manihot esculenta) Powder, Organic Coconut (Cocos nucifera) Oil, Organic Shea (Butyrospermum parkii) Butter, Caprylic/Capric Triglyceride, Candelilla (Euphorbia cerifera) Wax, Vitamin E

Remember, because Primal Pit Paste is aluminum-free, you will sweat naturally, but as your body adjusts you will notice you might sweat less than when you use antiperspirant. This is the normal amount your body needs to keep cool and detox— but you'll smell awesome!  Aluminum can actually make you sweat more, which is why people have to move to clinical strength and sometimes Botox!?  Deal breaker! 👎  
The organic arrowroot powder used in our formulas helps to absorb any excess moisture, so you feel dry, while allowing your body to release toxins through sweat. Deal maker! 👍


You will find our Primal Pit Paste creamy and easy to apply to your skin.

Follow these three steps to use Primal Pit Paste:

1. Scoop about a pea-sized amount, per pit2. Rub in the center, repeat on both pits3. Allow 5 minutes for deodorant to absorb into your skin, then get dressed as usual


Follow these simple steps to keep your Primal Pit Paste fresh:

  • Use within 12 months after opening, 18 months if left unopened.


Primal Pit Paste uses biodegradable ingredients to bust stinkies of all sizes. If this is your first time using a natural deodorant, check out of Guide for First-Timers. This will outline our recommended Pit Detox Protocol.

    Our customer Emily says the purging process is worth it:

    “There is an initial detox period while your body sweats out the nasty stuff that it was unable to do with antiperspirants- you will not smell pretty during this time! After detox, you will not experience the smelly issues. The amount of time it takes to detox is individual; some people only have a few days of detox while others can have a couple months. I dealt with it for two months and am so glad I stuck it out!”

    We wish you a very swift and minimally stinky detox period!


    No Harsh ChemicalsPropylene Glycol Free        Aluminum Free        Paraben Free        Synthetic Fragrance Free        Gluten Free